I’ve been living in and learning about company culture ever since I was a kid. First in my father’s family business, and later in the different companies I’ve worked for. After long years of experience, I eventually became a Business Advisor.

My desire to learn and improve has always been a constant, and it’s what has brought me this far.

I just want to share a little bit more about me, so here’s a brief story of my life…

We lived on the top floor of the Usúrbil factory in Guipúzcoa, in the Basque Country, which my father had fitted out as an apartment. From my room I could hear the presses, guillotines and die-cutting machines that made the labels we supplied to all the breweries in Spain.
My experience in the family business for 11 years was very enriching: I learned how to work and to be an entrepreneur at the same time. Since then, I’ve been moving around and gaining a wide range of professional experiences: in a multinational automotive company, the national mint, the management department of a company in the steel sector, a multinational cosmetics company and – for the last 10 years – as a consultant helping companies in different sectors and parts of the world.

After working with hundreds of CEOs…

In November 2021, I decided to step back from the front line of consultancy to create a new company that offers services to CEOs. I’m inquisitive, something that has always helped me gain new knowledge and undertake new adventures.
After working with hundreds of CEOs, I saw the need to help them in a different way, through a mission, that of bringing together two worlds – the analogue and the digital – to create wealth in companies and in society (an ambition I still hold).

Some people tell me it’s crazy.

I don’t care.

I know who I am – I know my limitations, but I also know my potential.

Being able to help just one person with my services is enough to keep me moving forward.

Let the journey begin!