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I was literally born into a business. We lived on the top floor of the Usúrbil factory in Guipúzcoa, in the Basque Country, which my father had fitted out as an apartment. From my room I could hear the presses, guillotines and die-cutting machines that made the labels that we supplied to all the breweries in Spain.

My experience in the family business for 11 years was very enriching: I learned how to work and to be an entrepreneur at the same time. Since then, I’ve been moving around and acquiring a wide range of professional experiences: in a multinational automotive company, the national mint, the management department of a company in the steel sector, a multinational cosmetics company, and for the last 10 years, as a consultant helping companies in different sectors and parts of the world.

In November 2021, I decided to step back from the front line of consultancy and I created a new company that offers services to CEOs. I’m inquisitive, and that has always helped me to gain new knowledge and undertake new adventures.

After working with hundreds of CEOs, I saw the need to help them in another way, through a mission, that of bringing together two worlds – the analogue and the digital – to create wealth in companies and in society (an ambition I still hold).
This is the Cyber-CEO community and my proprietary organisational model – DISRUPT®. Some people tell me it’s crazy.

I don’t care.

I know who I am – I know my limitations but I also know my potential.

Being able to help just one person with my services is enough to keep me moving forward!

Arrange an introductory meeting with me and start transforming your business.

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