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Without a doubt, this book is pure kryptonite. I had to talk about it with you – it doesn’t matter how many times you read this book, when you go back over it, you learn something new, something that you’d overlooked or that simply didn’t click in your head…

The author’s previous book is called Steal Like an Artist, a solid bestseller. In the first book, he explains how everyone copies, and in this second one he explains what you need to do for others to copy you. It might not seem intuitive, but it works.

It’s full of powerful messages, and although it’s difficult to summarise, I’ll leave you with 5 lessons that I hope you’ll find helpful:

  1. We are all amateurs. The world is changing so fast that nobody is an expert in anything. Avoid people who define themselves as experts or gurus, because they’re already obsolete.
  2. What counts nowadays is the knowledge that we generate on a daily basis. Every time you discover something, even if it’s something you’ve copied, add your personal touch and share it. Give it your personal spin and show it to your audience.
  3. Not everyone is going to like you, so be authentic and share what you’re passionate about. You will naturally attract people who are as passionate about the same things as you. Be honest with yourself on this point. It’s not about notching up followers, it’s about gaining the right ones so you can interact and then sell your services to them in a way that’s natural.
  4. Your blog, your company on Linkedin, your twitter profile or your virtual space is your private preserve and your laboratory. No one can enter it; you decide when to write, what to write and how to do it. Don’t forget that you’re writing for your audience, and you must be polite and respectful. But also don’t forget that you are free. Remember that the point of your social media presence is not to be liked, but to offer a small dose of free value in order to attract potential clients.
  5. Sharing is learning. Show your work even if it’s still unfinished. People aren’t interested in your trophies, but they do want to know how you achieved them, what process you followed, what tools you used or what problems you came up against. Don’t forget – the “how” is more important than the “what”. When you do it like this, you’ll receive genuine feedback and learn more. There are people out there who know more than you.

There’s a lot more in this book, so I recommend you give it a read. It includes diagrams, lists and phrases that will change your view on a whole range of things.

If you’ve already read it, why not share your opinion and learnings in the comments section? Debate leads to new ideas!

To start transforming your business, climb out of a critical situation and achieve the goals you’ve been unable to reach, arrange a meeting with me or learn more about my services in Business Advisory

Foto propiedad de: SLEEPYDAYS

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